Our Journey

Conscious Tools for Creators

We believe design should have a net positive impact. GOBE was founded in Byron Bay, Australia, to create optical camera filters and travel goods that offset their footprints entirely.

Why We Plant Trees

Reforestation is the most effective way to restore degraded ecosystems, support biodiversity, and combat carbon emissions. But we wanted to go further. We wanted to tie reforestation directly to creative output.

For every piece of camera gear or apparel you buy, we employ local planters in Madagascar, Nepal, and Indonesia to cultivate and protect native trees. Every filter preserves raw nature. Every backpack funds a forest.

Who We Are

The GOBE Collective

Christian W.

Co-Founder / Creative

Visual storyteller and surfer. Directs GOBE's brand aesthetics and creative optics partnerships.

Robin M.

Co-Founder / Product

Industrial designer focused on circular product lifecycles and plastic-free carry items.

Dr. Priya S.

Lead Reforestation Officer

Ecologist coordinating forest-bridge placements and native seed nurseries globally.